Main Pcb
Why it is so hard to develop new customers?
I am working in a PCB and PCBA total solution service company in Taiwan. My main work is to develop new overseas customers, but it is sooo difficult to get the response. Are there any experts here could help me and teach me something? My email: mandi@effydeal.com.tw
www.effydeal.com.tw
It is hard and it will always be hard to develop new customers in just about any field. The reason behid this is that most people are literally insulted when a stranger approaches them and tell them that the choices they have made are not right.
Sure it may be true that your products or services may be great quality and maybe even cheaper, but to convince people that the products and services they are currently using is viewed as an insult to their intelligence, and saying that they don't know what's best for them.
You need to take a psychological approach in developing new customers. You must find their trigger points or what motivates them. Appeal to their emotions, logic, and bottom line.
It's cheaper to cultivate your proven buyer's list and intice them to buy more of your products or services because they already know you, and you've built up a certain degree of trust and confidence in them.
Work on getting your current customers to buy more from you and they will in turn give you free word of mouth advertising which will bring in more new customers.
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